(Why would you camouflage a horse?
Find out for yourself!)
I came across some posters yesterday that are advertising the Kazakh military. I thought some of them were kind of funny and interesting. Their campaign seems is taking a humorous approach for military service, which is interesting and differs drastically from the US marketing campaigns (There is strong. Then there's Army Strong, etc).
(Do you dream of cool cars?
Hummers will suit you!
Choose any!)
(The comfort of modern military equipment is not even
comparable with the best luxury cars
Want a ride?)
(Thousands of mines and shells still
waiting for professional sappers.
People will say thank you!)
In case you were like me and didn't know what a sapper was- it is a combat engineer responsible for clearing minefields.
(Bright sun, fresh breeze and salt spray ...
The sea awaits you!)
The one above is pretty straight forward- the funny thing for me is that the guy in the picture is wearing his shower shoes! ha. I feel like you should wear shoes when operating a gun that big, but maybe that is just me.
(She never misses!
And you're weak?)
